If you’re a marketer looking to up your TikTok game, these 9+ TikTok statistics will give you valuable insights into the platform’s demographics, user behaviour, and performance.
TikTok has taken the social media world by storm, with over 1 billion active users worldwide. It’s a platform where creativity, humour, and entertainment meet in short-form videos, making it a favourite among Gen Z and Millennial audiences.
As a marketer, TikTok offers a unique opportunity to reach a young, engaged, diverse audience. However, to succeed on TikTok, you need to understand the platform’s user behaviour and preferences.
In this article, TechSouls will explore 9+ overriding TikTok statistics that every marketer should know.
TikTok User Demographics
- TikTok has over 1 billion active users worldwide.
- The majority of TikTok users are aged between 16-24 years.
- In the US, 60% of TikTok users are female, and 40% are male.
- TikTok has a diverse user base, with users from different ethnicities, cultures, and countries.
Time Spent on TikTok
- The average daily time spent on TikTok is 52 minutes.
- 90% of TikTok users access the app daily.
- TikTok’s engagement rate is higher than other social media platforms, with an average session lasting up to 10 minutes.
Video Engagement on TikTok
- The average TikTok video engagement rate is 17.1%, higher than other social media platforms.
- TikTok’s algorithm prioritizes videos that generate more engagement, such as likes, comments, and shares.
TikTok Influencer Marketing
- TikTok influencer marketing is on the rise, with more and more brands partnering with popular TikTok creators.
- The average engagement rate for TikTok influencers is 5.3%, compared to 3.86% on Instagram.
- TikTok offers different types of advertising, such as in-feed ads, brand takeovers, and hashtag challenges.
- In-feed ads have an average engagement rate of 8%, while hashtag challenges generate up to 16.6% engagement.
Hashtag Challenges on TikTok
- Hashtag challenges are a popular form of user-generated content on TikTok, with brands using them to increase brand awareness and engagement.
- The most successful hashtag challenges on TikTok generate millions of views and engagement.
Music on TikTok
- Music plays a significant role in TikTok videos, with many viral trends and challenges based on popular songs.
- Many emerging artists have gained recognition through TikTok, with their songs going viral on the platform.
Popular TikTok Niches
- The most popular TikTok niches are comedy, dance, lip-syncing, and beauty.
- Brands can leverage these niches to create content that resonates with their target audience.
TikTok app rank has become the 2nd large app among consumer spending by data collection from iOS and Google Play stores.
There is little doubt that TikTok’s popularity will continue to grow. It was the most installed app worldwide during the first month of 2021, with almost 62 million installations.
China accounted for 17% of such installations, while the United States accounted for 10%. TikTok was the most downloaded app on the Appstore and the fourth most downloaded app on Google Play. These fresh installs indicate that interest in the platform is high and that new people are continually experimenting.
TikTok has quickly become one of the world’s most popular social media platforms, with over a billion active users. This has made it an attractive platform for marketers looking to reach a young, engaged audience. Here are some important statistics about TikTok that every marketer should know:
- TikTok has over a billion active users, with a majority of them being under the age of 30.
- TikTok users spend an average of 52 minutes per day on the app.
- 90% of TikTok users access the app daily.
- In 2021, TikTok was the most downloaded app in the world, surpassing Facebook and Instagram.
- TikTok’s algorithm is highly effective in serving personalized content to users, which can increase engagement rates for marketers.
- TikTok has a high engagement rate, with users spending an average of 5.7 minutes per session on the app.
- Influencer marketing on TikTok has become a popular way for brands to reach a large audience.
- TikTok offers a range of advertising options, including in-feed ads, branded lenses, and sponsored challenges.
Overall, TikTok offers a unique opportunity for marketers to reach a young, engaged audience innovatively and creatively. By utilizing the platform’s algorithm, engaging with influencers, and exploring advertising options, brands can effectively leverage TikTok to drive engagement and reach new audiences.